Nourish You, India’s maiden brand to get quinoa and chia to the country and consequently, the first homegrown superfood start-up, has announced acclaimed actor Samantha Ruth Prabhu has invested in the company.
As the first to retail homegrown quinoa and chia seeds in India, Nourish You continues to lead in promoting locally-sourced and sustainable superfoods.
Samantha's investment comes as part of Nourish You's seed funding round, which had earlier attracted pedigreed investors, including Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, Co-founder, Darwinbox; Nikhil Kamath, Co-founder, Zerodha; Abhijeet Pai, Co-Founder, Gruhas Proptech; Abhinay Bollineni, CEO, KIMS Hospitals, among others.
Speaking on her investment in Nourish You, Samantha said, "Investing in Nourish You was a natural progression since I have been consuming their products for a while. I was impressed by their story of bringing superfoods like Quinoa and Chia to India, growing them locally, and their product roadmap of millet based clean-label vegan superfoods.”
She said she believed that Nourish You can create value while making a positive impact on the health of consumers as well as the planet.
“I'm excited to partake in their innovative and sustainable approach to business,” she said.
In addition to her investment, Samantha has also launched Nourish You's first plant-based, vegan, and lactose-free milk alternative - Millet Mlk.
The new product marks the company's foray into the alternative dairy category, and is an outcome of two years of research on innovative millet-based products undertaken by Nourish You.
“We welcome Samantha to the Nourish You family; her thoughts on ancient foods are well aligned with ours. Her investment in the company is a testament to the products we have developed so far and the success we have achieved. We believe this partnership with Samantha will help us strengthen our position in the market as we unfold India’s superfood growth story.” said Krishna Reddy, Co-founder, Nourish You.
